Using a website instead of a brochure

Having the information ready to email immediately to the person you are speaking to is effective, and the preferred means of receiving sales material for many people now. Ensure that it leaves your pc virus-free. Refer also to your website.

Website brochure:

Get yourself a website for use as an on-line brochure for your courier business. Sometimes people like to look at your website while speaking to you on the phone. It helps them decide whether to invite you for an appointment.

Your website should be clean and uncluttered, with a brief summary about what makes you special, a list of the kind of customers you currently work for, your contact details, and a contact form. You website should also allow your customer to book and enquire on their bookings.

Websites allow people to judge, and usually reject, you at first sight, so be very careful about what you put on the internet in the name of your company, and make sure it looks right.

See our article on SEO (Search Engine Optimisation) on TonysGuide.com, for ideas on how to get your website to the top of the search results.

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