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Marketing for courier businesses
Posted by Tim Gilbert in Courier prices, Marketing for couriers on Feb 14th, 2011 | 0 comments
Marketing is sometimes described as “the whole idea of your business”. What your service is, at what price, when it’s available, the people it’s aimed at, how those people should actually buy from it, what colours it uses, the name, the pricing, its location and coverage, and so on.
As the person in charge of marketing your courier company, it’s your job to match the features, advantages and benefits (“FAB”) of your service with the wants and needs of your customers. Once you’ve worked out the FAB of your marketing, you need to communicate it to the people you’re aiming...
How much to charge for courier services
Posted by Tim Gilbert in Courier prices, Marketing for couriers on Jan 31st, 2011 | 0 comments
People often ask: “What should I charge?”
The main thing which affects this, is what everyone else in your area is charging. There’ll be a range, and you have to find your place in that range.
It’s important that customers feel they can get what they really want at a price they regard as fair. Don’t undersell yourself, and don’t try to be the cheapest, as most people know that if something is cheap it’s likely to be disappointing. You have to let them know it’s not the cheapest, but that it is good value for what they are getting.
The price is an important part of your image and will...
Search Engine Optimisation for Courier Websites
Posted by Tim Gilbert in Marketing for couriers, SEO Search Engine Optimisation for courier websites on Jan 19th, 2011 | 0 comments
Search Engine Optimisation is a very dark art, and everyone who claims to be an expert in it will tell you that everything you’ve been told by another expert is complete rubbish.
Even so, it’s probably worth listing some of the things you can do to your own courier business website to help it get to the top of the search results on Google and other search engines.
Why bother? Because most people in business nowadays look for suppliers on Google. So being there for them on the first results page is worthwhile, as it mean more enquiries for your courier services.
Everything mentioned here is...
Presentation and corporate image for a courier business
Posted by Tim Gilbert in Marketing for couriers on Feb 14th, 2010 | 0 comments
Create a strong corporate image which identifies you for what you are; a well presented, efficiently run, professional and helpful courier service. Be consistent in everything the customer encounters so that everything they hear, see, feel, taste or smell tells them that you understand what they want and that we have it.
People tend to buy with their emotions, not their minds. Your business appeals to them on that emotional level.
There’s often no need to spend money on a designer. You can, for example choose a name that allows you to…
TonysGuide.com the website is gradually being...
Promotion and advertising in small courier businesses
Posted by Tim Gilbert in Marketing for couriers on Feb 14th, 2010 | 0 comments
People will not use your courier service unless they know you exist, and how they can get hold of you. They also need to be reassured that you are offering the sort of courier service they want, and that you’ll provide it at a sensible price.
It is all about communication.
Being able to provide the service isn’t enough; people need to know that you provide it, and that it will work for them. Yellow Pages is a good place to start your research, if you still have one, or sites like Yell.com on the internet. Try to find out how other courier and similar businesses in your area get new business...
